4 days after the
announcement of Nobel Peace Prize to Liu Xiaobo, there was a huge celebration
of the Norwegian Salmon sales to China:
Last updated: 12/10/2010
// The 10th million Norwegian Salmon to be imported into China on
13 October.Follow the salmon’s journey live on
The Norwegian Seafood Export Council (NSEC)
finds it natural to celebrate the occasion by spotlighting the Norwegian Salmon
industry’s strong central position in Norwegian seafood exports and the
excellent trade relations that Norwegian exporters have with the Chinese
market.
A special, comprehensive programme of events
will mark the celebratory journey to Shanghai. There will be a marketing
campaign aimed at Chinese consumers, and a world record attempt at a sushi
mosaic will take place on 15 October.
Ever since the beginning of the Norwegian
Salmon adventure as far back as the early 1960s, Norwegian seafood exports have
made massive headway all over the world. In the mid-1980s the first consignment
of Norwegian Salmon was shipped to China, and since the early 1990s the market
has been more systematically developed and more exporters have entered the
market to meet the growing demand.
In 2009, Norwegian Salmon exports totalled NOK
23.7 billion and a total of 23,180 tonnes of Norwegian Salmon was exported to
China and Hong Kong alone to a value of NOK 780 million. By the time that
Norwegian Salmon number 10 million is exported this autumn, the total value of
Norwegian Salmon exports to China and Hong Kong will be approximately NOK 5.6
billion.
This week the 10millionth Norwegian
Salmon arrives Shanghai:
Wed. 13th, 17:30-18:30: Norwegian Salmon no.
10,000,000 arrives Shanghai Norwegian Minister of Fisheries welcome the golden
salmon to media and public. Venue: Superbrand Mall, Pudong, Golden Avenue at
3rd Floor.
Fri.15th, 15:30-16:15: World’s largest sushi
mosaic of Norwegian Seafood presented. Venue: Norway Pavilion at Expo. You need
a ticket to get into Expo.
Norwegian
Seafood Export Council http://www.seafoodfromnorway.com/Fishlovers